OCTOBRE
EDITIONS
(FASHION)
(SERVICES)
Brand Content Illustration
Motion Design
(ABOUT THE PROJECT)
As a cornerstone of Parisian men’s fashion with a global reach, Octobre Éditions redefines timeless staples. I had the opportunity to shaped omni-channel content for the brand across their website, newsletters, and social media channels.
Collaborating closely with Art Director Louis Girard, I also designed custom illustrations featured on printed t-shirts across multiple seasons. From daily social stories and animated content to seasonal illustrations, my role was to elevate the brand's visual storytelling at every touchpoint.
(ILLUSTRATIONS FOR T-SHIRTS)
I had the opportunity to design original t-shirt prints, creating final illustrations or initial concepts/compositions. Working with diverse mediums—from gouache and pencil to digital tools, I crafted visuals that embody a chic, timeless Parisian aesthetic tailored to each seasonal theme.Every composition was carefully developed to align with the collection’s creative direction and brand universe.
(COLLECTION LOGOTYPES)
Driving visual storytelling through logotype exploration and typographic interplay for upcoming collections. The challenge was to create distinct, season-specific identities that reflected
the unique mood of each drop while remaining fully aligned with the brand's timeless DNA.
(BRAND CONTENT)
I produced daily, weekly, and seasonal multi-format brand content including social stories, newsletters, animated assets, and so on. Short-form, high-engagement content designed to resonate with the community while showcasing the brand’s unique craftsmanship and timeless heritage.
(ILLUSTRATION PROPS FOR SHOOTING)
Produced custom watercolor and pencil illustrations for content shoots based on creative team briefs. Managed composition and medium selection to meet production requirements, anticipating camera angles and direct model interaction (e.g., on-camera drawing completion).
A PROJECT, AN IDEA, A CONVERSATION ?
FEEL FREE TO REACH OUT!
at studio.baolinhk@gmail.com
For project inquiries and more information,
get in touch at studiobaolinhk@gmail.com
2026 @Baolinh(K.) Studio | All rights reserved
Art Director + Illustrator
Next availability: August 2026
Based in Paris | Working Worldwide